Discover and Support Black-Owned Beauty Brands: Skincare, Haircare & Cosmetics

Supporting Black-owned businesses is a powerful way to invest in communities, foster innovation, and promote inclusivity within the beauty industry. Consumer choices have a significant impact, and consciously directing your spending towards these brands helps build economic strength and visibility. This guide highlights a variety of Black-owned beauty businesses, showcasing their contributions across skincare, cosmetics, haircare, and more.

Skincare Innovations

Black-owned skincare brands are formulating innovative products that address diverse skin needs and concerns. From targeted treatments to everyday essentials like sunscreen, these brands offer effective solutions.

When choosing skincare, especially if you have sensitivities, paying attention to fragrance is important. Many brands clearly label their products regarding fragrance content. Common labels you might see include Fragrance & essential oil free, Mostly fragrance & EO free, or specific notes if fragrance is only present in wash-off products.

Explore these notable Black-owned skincare brands:

• Epara Skincare
• Beneath Your Mask
• Unsun Cosmetics (Specializing in sun protection)
• Undefined Beauty
• Base Butter
• KLUR
• ROSEN Skincare (Known for addressing common skin issues)
• epi.logic skincare
• Dehiya Beauty
• Pholk Beauty
• Shani Darden
• Hyper Skin (Noted for fragrance-free options)
• Black Girl Sunscreen (Highly recommended for effective, reef-safe sunscreens available at major retailers)
• Nolaskinsentials
• Bolden Skin Care
• Épanouie Skincare
• MoonXcosmetics
• Beauty Strike
• Ceylon Skincare (Offers products targeted towards men’s skincare)
• Nyakio Beauty
• KNC Beauty
• Ayele & Co
• Elle Johnson

Cosmetics for Every Shade

Black-owned cosmetic brands have pioneered truly inclusive shade ranges and formulations designed to complement melanin-rich skin tones. Many consumers share how these brands have solved long-standing issues, like finding the perfect ’nude’ shade or eyeshadows that are vibrant and true-to-color on deeper complexions, highlighting a significant gap previously left by many mainstream brands.

Discover these impactful Black-owned cosmetic brands:

• UOMA Beauty (Praised for high-performing products like concealers)
• Mented Cosmetics (Celebrated for their focus on creating perfect nude shades for women of color)
• Beauty Bakerie
• Juvia’s Place
• The Lip Bar
• Coloured Raine Cosmetics
• Pat McGrath
• Vera Moore Cosmetics
• IMAN Cosmetics (Recognized as a foundational brand that specifically designed makeup for people of color)
• Kween Cosmetics
• Hue Noir

Hair Care Expertise

Caring for textured hair, from loose waves to tight coils, requires specialized knowledge and products. Black-owned haircare brands offer a wealth of expertise and tailored solutions.

Consider these recommended Black-owned haircare brands:

• Briogeo Hair Care
• Loving Culture
• Pattern Beauty
• Kinky Curly
• Miss Jessies
• Adwoa Beauty
• Boucléme
• The Doux
• Aunt Jackie’s
• The Mane Choice
• Curls
• Mixed Chicks
• The Jane Carter Solution
• Curl Junkie
• Dizziak

Body Care and Beyond

Many Black-owned businesses offer a wider range of personal care items, including body care, grooming products, and health-focused goods.

Explore these diverse brands:

• OUI The People (Body care and hair removal)
• BEVEL (Comprehensive grooming products for men including hair, body, and skin care)
• Ixora Botanical Beauty (Soaps and various skin/body care)
• Bombd Aesthetics (Soaps and skin/body care)
• Camille Rose (Hair and body care)
• Injoy Soapworks (Soaps and grooming products)
• Oyin Handmade (Hair and body care)
• GOLDE (Health and wellness products with beauty benefits)
• Foxie Bombs Cosmetics (Offers skin, body, hair care, and fragrance)
• Delish Condish (Skin, body, and hair care)
• Eden Bodyworks (Hair and body care)
• Papa Rozier Farms (Skin, body, and hair care)
• Salt.xo (Soaps and body/skin care)
• Ancient Cosmetics (Body and skin care)
• HappyRose (Body and skin care)
• Organically Bath & Beauty (Soaps and body/skin care)
• Karen’s Body Beautiful (Hair and body care)
• Donata Skinfood (Skin, body, and hair care)
• The Butters Hygienics Co. (Highly regarded for homemade body products)

Other Beauty-Related Businesses

Supporting Black entrepreneurship in beauty also extends to other areas:

• Pear Nova (Nail products)
• Baalm (Focuses on skincare lifestyle)
• The Honey Pot (Feminine care products)
• People of Color Beauty (Nail products)

Considerations Regarding Brand Ownership

While this list primarily focuses on independent Black-owned brands, it’s important to acknowledge that the landscape of larger beauty companies can involve complex ownership structures. Some brands with Black founders may have significant investment or majority ownership from large corporations, which can influence where profits are distributed. Notable examples often discussed include Fenty Beauty/Skin (part of LVMH), SheaMoisture (owned by Unilever), and Carol’s Daughter (owned by L’Oréal). Consumers interested in supporting fully independent Black-owned businesses may wish to research specific brand ownership structures to align their choices with their values.

This guide serves as a starting point for discovering and supporting the wealth of talent and innovation within Black-owned beauty businesses. Exploring these brands not only diversifies your routine but also contributes to a more equitable industry.

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• Tags:
• Black-Owned Beauty
• Skincare
• Haircare
• Cosmetics
• Beauty Brands
• Inclusive Beauty
• Conscious Consumerism
• Sunscreen for Dark Skin
• Fragrance-Free Skincare
• Makeup for Melanin Rich Skin
• Textured Hair Care